L'Oréal Paris Japan the brand that empowers women through beauty products and services

Head of creative for L'Oréal Japan, in charge of creative solutions and strategies, overseeing campaign 360° holistic activation including digital, social, TVC, PR events-media, print, and guerrilla marketing tactics. Identified consumer insights and brand challenges to localization and oversaw the different adaptations to final implementation.

What we did: Strategy & Positioning, Adaptations, Branding Communication, Tone of Voice, PR Events, TVC, Art Direction, Marketing Collateral, Digital campaign & Social