New season, new vibe. It’s time to give your wardrobe the refresh it deserves—effortless style with a purpose. Feel the style, own the moment.”

To further strengthen the brand we launched a free online monthly journal. The newspaper print talks about the stories behind the brand, lifestyle fashion's timeless aesthetic, and sustainability by empowering ways to draw attention to people of style and purpose.

We were able to achieve stimulating customer engagement through meaningful brands story.

What we did: Strategy & Positioning, Copywriting & Tone of Voice, Product Strategy, Season Journal, Media Strategy, Art Direction, Printed Collateral, Website Design & Social Media