Through digital, we highlighted their unique selling point—capturing a product experience that brings fun and creativity to the workplace.

Cole Haan formed a strategic partnership to help bring more businesses — especially SMEs — online through a sophisticated website designed for the unique needs of the market. To deliver this ambitious project, they evaluated more, therefore we present to Cole Haan that gave them insights into the current state on the digital platform and marketing, emerging trends, and the direction it may be headed in.

In order to design effectively, we were required to perform extensive, in-depth research on a number of different market segments. This, along with the teams’ vast experience in more friendly user-interface patterns and behaviors, was key factors in allowing us to arrive at an excellent outcome.

What we did: Research, Strategy & Positioning, Ideation, Art Direction, Design Systems, Web & Mobile Design