Immediately after making a speech in front of the United Nations in Geneva, Switzerland about TT’s poster that celebrated the indigenous peoples, the UN approached Tom Tor with another project. It focused on something close to Tom’s heart, saving Angkor Wat, a historical ruin in his native born country of Cambodia.
At that time, the UN was organizing a fund-raiser in Europe to collect enough money to restore Angkor Wat. The poster’s goal was to target the most difficult to please, the European elite. It was an enormous challenge since they were influenced by the great Swiss grid design, moved by European modern architecture, and appreciated the classical works of typography. The sunset at Angkor Wat served in part as the inspiration, along with Angkor Wat’s three major towers that are most prominent, in which the tallest one was also incorporated into the logotype.
Today Angkor Wat is in the process of being restored. The message of the poster reached countries all over the world. A greater awareness and understanding was conveyed in this project. Henceforth, many countries were moved and immediately asked to join in the effort to restore this significant symbol of Cambodia. With this prize-winning poster, a piece of history will be able to stand once again.
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