When Seasons recordings approached me to work on launching their new clothing line “Seasons cloth”, we weren’t only faced with the challenge of creating clothing lines that express the nature of Seasons Recording’s music, but also in creating a voice that would set Seasons Cloth apart from other youth clothing brands.
Keywords such as Nature, Organic, City and Sound were picked to describe the seasons. These keywords later became fundamental to the clothing line. Although we were intially invited to work on the clothing section of Seasons, we saw an opportunity to use clothing as a bigger vehicle to brand Seasons as a company, instead of just a recording label.
I presented the “Beautiful For the Ugly”, which expressed the true beauty of nature in living in mixed city environments. This core message later convinced the owner and founder of Seasons, Jamie Thinnes, to give us the green light to approach branding for the whole company.
This poster was created for the United Nations campaign, as part of an effort to increase awareness of the danger of existing landmines around the world. The objective was not to simply show the horrifying effects of the explosion or torn body parts, but to express this concern in a poetic way. We wanted to educate the public in a language that even children could understand. This poster was chosen by the United Nations committee as a winner over 1000 posters that were entered in the competition.
An estimated 2.7 million people died in Cambodia from 1975-1979. I was lucky to survive. Everyday I thank God for giving me a second chance at life. This poster is my way of expressing and honoring the thousands of Khmer people who died or were executed in the rice fields. I decided to make this poster as minimal as possible which symbolized this by placing bullets as part of the rice seeds that blossom and letting the poster speak for itself.
